Have you ever been to a poorly-designed website in that you just want to get out of it as soon as everything loads up? Well, it is the web designers’ job to make sure that what they will do will enhance the user experience.
If you’re a website designer and you’re looking for new trends that will help elevate the UX, then read the rest of the article to find out more.
Use Appropriate Typography
When you’re using fonts, you have to first think about your target audience. Are you catering towards the common folk because you want to sell some products? Or are you catering to the artistic crowd and you want to showcase your creative side?
If you want to serve the former, you have to make use of fonts that suit the tone of the business. For instance, if you’re selling consumer electronics, you have to make it as minimalistic as possible so as to not veer the user’s attention from the actual product itself.
Conversely, if your website is purely for artistic and entertainment purposes, then use different typography that will suit your needs. Go to town with it, use various fonts and font sizes that will show them who you are as an artist. Let your creativity go wild!
Show It All and Not Hide Anything
Part of improved user experience is when someone does not need to jump through hoops just to access a particular site or feature.
Gone are the carousels- those convoluted menus that serve as a sitemap, but only presented in a confusing manner. Instead, as much as possible, present everything to the user that requires as fewer clicks or taps as possible.
The ideal would be to access the content or services in just two to three clicks. Anything more than that and the users will be irate just traversing through the different features of your web page.
Use Dynamic Footers
You still remember what footers are? You know, that part at the end of the web page where some site links are usually located.
Those footers have been overlooked by many designers because they feel that users do not pay close attention to it anyways. Well, the reason why users probably do not look at footers is because designers do not put emphasis on it anyways.
Instead of using the generic footers, why not make it more dynamic? So, instead of just putting some sitemaps, why not include information that can change in real-time like what the weather is going to be in the next few days? Or perhaps, providing an avenue for people to sign up so that they can receive different newsletters and so on.
Odd Shapes Grab the Users’ Attention
Part of our survival mechanisms is that we spot something that is out of order in the hopes of avoiding it or so that we do something about it.
The same principle can be applied to shapes. When you incorporate abstract shapes on your web design, those elements will attract the users’ attention more than just using conventional and boring shapes.
Use Shadows to Add More Depth
When using your images, do you just apply them without using shadows? If so, you’re missing out on depth. You see, shadows can help increase more depth and perception by leveraging the tone of your website.
Suppose that your overall theme is using light colors, adding shadows to some aspects of your images will create a more dramatic effect.
Gradients are Now a Game Changer
Gradients were introduced in the past, but they were rarely used because not a lot of platforms and devices are able to grasp its full glory.
However, advancements in display technology have made it a point that these gradients make the overall aesthetics of your website more appealing than ever. So, be sure to add gradients to your site as well.