20 Mar 7 Common WordPress Mistakes to Avoid in Affiliate Marketing
In affiliate marketing, you must choose your own platform where you can make your own content. A WordPress website is usually considered simply because the said platform is easy to use and can allow anyone to create a website that they can truly tweak to their liking.
But, as many of you already know, success in affiliate marketing means that you must create a website that is not only aesthetically pleasing but also functional in the best way possible as well.
Today, I am going to go over some of the most common WordPress mistakes that affiliate marketers should avoid like the plague.
Using the Default Tagline
When you are creating your WordPress website, there will usually be a website tagline that it defaults to as a means of welcoming your site visitors. That being said, there are actually some people that fail to edit this to suit their website’s theme and that is going to be to their detriment.
It is important that you change the default tagline just after the creation of your WordPress website so that it won’t look generic and so that you can create something that will actually drive more internet traffic in.
Not Setting a Custom Favicon
A favicon is basically a picture that helps represent your website. This can be visibly seen whenever someone finds your website using a search engine.
Just like the tagline, your WordPress website will also be using a default favicon that some people usually do not tinker with.
It is best that if you are going to be an affiliate marketer that you actually set a custom favicon that represents your own brand.
Not Setting the Right Permalink
Whenever you create a blog post, that post will generate a default permalink that your users can copy on their browser’s clipboard to access that particular post.
Although it works as intended, there is a problem: It is too difficult to comprehend what that URL leads to.
As an affiliate marketer, you always want to provide the best possible experience to your audience and that is why you need to set the right permalink. It really helps if you create a link that actually gives the user an idea of what the blog post is actually talking about.
Choosing an ‘Okay’ Theme
According to a recent survey, choosing a generic theme is okay but not the best one if you are trying to gain as many people to come to your website as possible.
Choose the right theme that not only represents your brand but should also be quite pleasing to the eyes as well.
Not Utilizing Tags and Headers
SEO is important in any affiliate marketing website and not using tags and headers properly can actually hurt your page rank.
Not Taking Advantage of a CDN
A content delivery network or CDN makes it so that your website loads pretty fast, especially when the user has already visited your platform at least once before. Not utilizing one can instantly increase page loading times and that is not something that you want to happen.
Not Making Regular Backups Yourself
For the most part, your web hosting company should be the one to make regular site backups. The problem with this kind of passive approach is that you will never know exactly which database backup your web hosting uses.
Therefore, you should take it upon yourself to make regular backups of your website.